President, CEO, Principal Communication Strategist, and Chef for Y Power Consulting. after 20+ years of consulting to enterprises, membershp organizations, and nonprofits, I realized that I have been using UX to guide my decisions from the start. From websites, to print collateral, I guide clients in asking and understanding the answer to WHY. Why do we do it this way? Why does the customer dislike or like a product or feature?
Recently, I have taken on research to define the WHY for older adult users - to understand the expectations and interests of this stakeholder segment. Whether you are designing a product, digital communication, or other online interface - the question of WHY is layered. And, it goes beyond AGE.
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